Designing Clothes

Release on 2018-05-04 | by Veronica Manlow

Certainly, there have been some changes in the British fashion world since Crane's study. ... of modest background, was appointed chief designer at Givenchy in 1995; he became the first British designer to head a French couture house.

Author: Veronica Manlow
Publisher: Routledge
ISBN: 9781351522632
Category: Social Science
Page: 324
View: 286

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

Language: en
Pages: 304

The Business of Theatrical Design, Second Edition

Authors: James Moody

Categories: Performing Arts

Type: BOOK - Published: 2013-07-01 - Publisher: Simon and Schuster

Written by a leading design consultant and carefully updated with the latest information on the industry, this is the essential guide to earning a living, marketing skills, furthering a design career, and operating a business. With more than thirty years of backstage and behind-the-scenes experience in theater, film, television, concerts,

Language: en
Pages: 16

British Fashion Designers Paper Dolls

Authors: Tom Tierney

Categories: Juvenile Nonfiction

Type: BOOK - Published: 2000-01-01 - Publisher: Courier Corporation

2 dolls model 33 outfits that span 50 years of British clothing styles for women. Lavish costumes by Laura Ashley, Edward Molyneaux, Mary Quant, Vivienne Westwood, Hardy Amies, and many others.

Language: en
Pages: 228

Simplicity at Home

Authors: Yumiko Sekine

Categories: House & Home

Type: BOOK - Published: 2021-02-09 - Publisher: Chronicle Books

A gorgeous guide to creating a beautiful, comfortable home based on Japanese traditions from the founder of the beloved lifestyle brand Fog Linen Work. For anyone who dreams of a home filled with well-organized closets, eye-catching flower arrangements, perfectly draped blankets, and thoughtfully curated shelves, here is a guide to

Language: en
Pages: 324