Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

Books about Decoding CEO-speak

From comparing the statements of Ford; GM; and Toyota to revealing why FedEx and Wells Fargo have been so successful; this book introduces a revolutionary method for evaluating the financial integrity of a company. --

Gain greater returns from your IT investments Revealing the secrets to proven, effective strategies that enable businesses to leverage the full value of highly expensive IT investments, Decoding the IT Value Problem is a no-nonsense guide for making smart IT investments and cutting through the noise of vendor marketing and

Have your talks ever been passed over without any attention? Have you ever wished to possess the gift of the gab? Have you not desired to mesmerize your audience with your powerful words?? Here is the book that that you have been searching for, detailing eleven skills that will help