Global Business Strategy

Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy.

Global Business Strategy

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

More Books:

Global Business Strategy
Language: en
Pages: 336
Authors: Hwy-Chang Moon
Categories: Business & Economics
Type: BOOK - Published: - Publisher: World Scientific

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or
Global Business Strategy: Asian Perspective (Second Edition)
Language: en
Pages: 388
Authors: Hwy-chang Moon
Categories: Business & Economics
Type: BOOK - Published: 2022-01-07 - Publisher: World Scientific

As the second edition of Global Business Strategy, this book provides novel insights on how a firm can formulate a successful approach toward its global business from both the Western and Asian perspectives. In this respect, the book's overall goal is to bridge the gap between these two different viewpoints.
The Strategy for Korea's Economic Success
Language: en
Pages: 272
Authors: Hwy-Chang Moon
Categories: Business & Economics
Type: BOOK - Published: 2016-04-01 - Publisher: Oxford University Press

Korea's economic success has inspired numerous studies and research projects in past decades. Despite good efforts to analyze the strategy of Korea, earlier studies have not been able to comprehensively and systematically explain the country's "miraculous" growth. After thorough analysis of these earlier studies, a new model has been developed
The Art of Strategy
Language: en
Pages: 336
Authors: Hwy-Chang Moon
Categories: Business & Economics
Type: BOOK - Published: 2018-07-31 - Publisher: Cambridge University Press

A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
International Business
Language: en
Pages: 256
Authors: Mannsoo Shin, Jang Rho Lee, Lee-gwon Kim
Categories: Business & Economics
Type: BOOK - Published: 2014-11-30 - Publisher:

The book is one of the very few texts on international business with a focus on Asia. It discusses how Western business practices and strategies could be modified to suit diverse socio-cultural, political as well as the economic realities of Asia. In most Asian countries including China, Japan, Korea, India,