Marketing Megaworks

four axioms that lead to a new marketing typology and view of the tasks of marketing management . In the first of this article's five parts , the author distinguishes three stages of consciousness regarding the scope of marketing .

Marketing Megaworks

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and articles. Each citation contains a description of content, a review of major conclusions, and a list of other works directly related to the entry.

More Books:

Marketing Megaworks
Language: en
Pages: 211
Authors: Larry M. Robinson, Roy D. Adler
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: Praeger Pub Text

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature,
Review of Marketing Research
Language: en
Pages: 376
Authors: Naresh Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2011-07-21 - Publisher: Emerald Group Publishing

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Marketing Research and Modeling: Progress and Prospects
Language: en
Pages: 346
Authors: Yoram Wind, Paul E. Green
Categories: Business & Economics
Type: BOOK - Published: 2013-06-05 - Publisher: Springer Science & Business Media

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural
Business Information Sources
Language: en
Pages: 725
Authors: Lorna M. Daniells
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: Univ of California Press

Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields
The Changing Outplacement Process
Language: en
Pages: 290
Authors: John L. Meyer, Carolyn C. Shadle
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Greenwood Publishing Group

A research-based study of the changing outplacement industry and a guide for management and human resource practitioners to its methods and benefits.